Initiate Standard Family


A Stylish Technology Sans Serif with a Normalized X-Height

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Initiate Standard Family
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A Stylish Technology Sans Serif with Normalized X-Height

Our Initiate Standard family began as a digitization of a film typeface from LetterGraphics in the early 70’s known as “Kent”. The original specimen was only in a Black weight with a tall x-height and included standard Capitals, Lowercase, Numerals and minimal Punctuation. It was a techno style sans-serif, ripe with potential.

As a single weight typeface, it yearned for so much more: from family weight development to stylistic variants. We decided to create this more normalized x-height version, leaving the original design as the Display series. Extras we developed for this family are Unicase variants, High & Low hairline position glyphs, as well as other alternate styled characters.

The Initiate Standard Family has 1154 per font, with 10 weights.

Opentype features for Initiate Standard Family include:

Unicase Stylistic Alternate Set
Stylistic Set 02 – Limited Alternate Characters (A,K,X,Y,k,u,x,y and variants)
Stylistic Set 03 – Lower Hairline Characters (B,C,E,F,G,H,P,R,Æ,a,c,e,r,s and variants)
Stylistic Set 04 – M & N alternates
Stylistic Set 05 – I alternates
Smallcaps Set
Smallcaps Lower Hairline Set when Stylistic Set 03 is enabled
Limitless Fractions
Superscript & Subscript

Families & Individuals

Initiate Standard Family, Initiate-Light, Initiate-Light Oblique, Initiate-Regular, Initiate-Oblique, Initiate-Medium, Initiate-Medium Oblique, Initiate-Bold, Initiate-Bold Oblique, Initiate-Black, Initiate-Black Oblique