Rum Raisin Pro

Delicious and nutritious, and it serves as great inspiration for a typeface too! One of many brand style iterations of the Post Raisin Bran cereal box, this brand design served as the source inspiration for our Rum Raisin Pro typeface.

You’ve gotta love vintage advertisements and ephemera as, for a type designer, they can be┬áthe gift that keeps on giving – whether it simply be inspiration or direct recreation reference.

Post’s Raisin Bran has definitely gone through a branding identity crisis over the years, but this style was by far the most fun and friendly styling that they used for the brand. Who knows why it moved away from this lettering style, perhaps to be taken more seriously as a source of fiber and nutrition – but no matter why, I am glad this design existed out there in the universe of ephemera nonetheless.