Purple Purse Pro

As Willy Wonka once said, “99. 44. 100% Pure.” Pure pleasure that is!

This vintage Ivory Soap ad from a December 1952 issue of the Ladies’ Home Journal was the source for the bubbly lettering style that would be the inspiration for Purple Purse Pro. Somewhat of a cross between Bodoni and Pixie, its a style that never truly takes itself seriously, and that’s exactly why I fell in love with it. The lettering has a natural bounce/dance to it, that we tried to imbue into our inspired version. It was an absolute blast to bring to life!