Montez Pro

Woodbury Complete Beauty Cream had published a collection of ads using film stars of the day like Gene Tierney, Teresa Wright, and Maria Montez to sell their products. Their advertisements had a few signature lines regarding their beauty cream, with the rest of the ad typeset in standard text.

In the end, it was enough to grab our attention with its fresh look that somehow felt tied to a holiday feel, and from those ads Montez Pro was born. We even liked the way Maria “Montez” looked so much in the lettering that was adopted it for the font name!